Building Bridges: The Story of UGRC and Black Pride RVA
When the Pulse nightclub tragedy unfolded in 2016, it deeply impacted LGBTQIA+ communities worldwide, but the aftermath in Richmond revealed divisions. Vigils intended to unite the city inadvertently marginalized Black and Latinx LGBTQIA+ voices. Rev. Dr. Lacette Cross captured the sentiment when she asked, “Why didn’t they call us?” For her and others, it was a wake-up call—a catalyst for intentional action to create spaces for Black and BIPOC queer individuals.
The result was the founding of Us Giving Richmond Connections (UGRC) by Rev. Dr. Cross, Rev. Luise "Cheezi" Farmer, and Zakia McKensey. UGRC, a 501(c)(3) nonprofit, became a beacon for empowerment and inclusion, offering programs and resources tailored to the unique needs of Richmond's Black LGBTQIA+ community. One of its signature initiatives, Black Pride RVA, has grown into a multi-day celebration of identity, resilience, and joy.
Bridging Communities, Building Equity
At UGRC, the mission is clear: “Empowering Voices, Uniting Communities: Building Bridges for BIPOC LGBTQIA+ Equity.” The organization fosters connections through education, power building, and social engagement. Black Pride RVA embodies this mission by offering culturally relevant events that celebrate the intersection of race and sexuality.
UGRC also tackles systemic challenges. From health disparities to barriers to accessing culturally competent care, the organization is committed to reducing inequities and providing vital resources to the community.
Programs that Empower
UGRC’s initiatives address both practical needs and community-building goals:
Black Pride RVA: A multi-day event that combines celebration and advocacy, uniting attendees through entertainment, education, and cultural pride.
Community Health Fair: A day-long event offering health screenings, wellness workshops, and connections to resources for LGBTQIA+ health.
Life After 50: A new support group for community members aged 50+, fostering connection and information-sharing.
Thanksgiving Day Community Feeding: For over a decade, UGRC has provided meals to those in need, embodying their commitment to care and community.
Impact and Growth
The impact of UGRC’s work is undeniable. Black Pride RVA attendance has surged from 600 participants in 2018 to over 4,000 in 2024. Partnerships with organizations like Nationz Foundation, Massey Cancer Center, and the Virginia Breast Cancer Association have expanded their reach, particularly in health and wellness programming. Their “Let’s Talk About Cancer” initiative, funded by a grant from Massey Cancer Center, exemplifies how UGRC addresses critical health issues in the LGBTQIA+ community.
Looking Ahead: Black Pride RVA 2025 and Beyond
The upcoming Black Pride RVA, set for July 18-21, 2025, promises an exciting lineup of events:
Community Awards Ceremony: Honoring unsung heroes in Richmond’s LGBTQIA+ community.
Day of Purpose: A vibrant day of entertainment, vendors, and health resources.
Blacktopia Ball: A dazzling competition celebrating creativity and identity.
Community Block Party: A family-friendly gathering with food and festivities.
New initiatives for 2025 include a Black History Month celebration, a community prom in May, and a June fashion show, all designed to bring people together and celebrate the richness of Black LGBTQIA+ culture.
How to Get Involved
UGRC and Black Pride RVA thrive on community support. Volunteers are always welcome, and attending events is a powerful way to show solidarity. Whether it’s lending a hand at the Community Health Fair or cheering on contestants at the Blacktopia Ball, every act of participation helps further UGRC’s mission.
A Vision of Inclusion and Intersectionality
As Rev. Luise "Cheezi" Farmer shares, UGRC is committed to fostering a safe and inclusive space for all. “Intersectionality is why we continue this work,” she explains, highlighting the importance of addressing overlapping identities and challenges within the LGBTQIA+ community.
By celebrating identity and addressing inequities, UGRC and Black Pride RVA are not just events or organizations—they are movements. Movements that remind us of the power of unity, the richness of diversity, and the strength of community.
For more information on upcoming events or to get involved, visit Black Pride RVA. Together, let’s continue building bridges and amplifying voices.